The market, right now
Football in focus
Seasonality, composition, and operator share within football markets.
Tracked exchanges
All major U.S. exchanges tracked, with Polymarket Int'l carried as a benchmark.
From market overview to underlying analysis
Four live tabs, one normalized dataset, updated daily.
Why the Databook is different
Built by Eilers & Krejcik Gaming
PMI Databook is built on more than 14 years of EKG gaming market research, operator benchmarking, product testing, and proprietary industry datasets. EKG is an independent gaming research and advisory firm headquartered in Newport Beach, California, serving operators, suppliers, institutional investors, and other industry stakeholders.
Since 2012, the firm has combined proprietary data, syndicated research, product testing, and senior-level advisory across the gaming industry. Its analysts pair firsthand industry experience with current market coverage and proprietary benchmarks, providing an independent, evidence-based foundation for the Databook.
Walk through EKG's daily prediction market data and competitive intelligence platform with the team that builds it, or talk to sales about coverage and pricing.